A century worth carrying: American and July unveil a heritage-inspired collaboration | aviationbizz.com
American Airlines and July are collaborating to bring something special to the air with a first-of-its-kind heritage-inspired suitcase collection.
The collection features CaseSafe™ — July’s innovative integrated trackable lock, which allows travelers to monitor their suitcase directly via Apple’s Find My network or Google’s Find Hub. Aerospace-grade German polycarbonate shells feature as standard, alongside a multistop telescopic handle that allows for customizable adjustment across 20 heights and SilentMove™ for the ultimate smooth experience.
Each design also complements the stunning exterior with a bespoke interior combining American’s Astrojet™ colors with one of the most-recognized symbols of American’s past: the classic Vignelli-designed Silverbird™ logo.
“Travelers have made a deep connection with the American Airlines brand over the past 100 years, and we continue to look for thoughtful ways to bring that connection to life,” said American’s Managing Director of Global Marketing Jacs Wyatt. “Working with July allowed us to transform beloved heritage design elements into a premium collection that celebrates a century of innovation, style and travel intertwined with modern travel innovation.”
“American Airlines has been an icon of travel both in the United States and around the world for a century — the kind of legacy that deserves to be celebrated,” said July Co-founder Athan Didaskalou. “It’s been fun exploring elements of nostalgia, iconography and innovation together. I think the result is a beautiful celebration of the romance of travel.”
The July and American Airlines collection is available starting today while supplies last, priced at $345 for the Carry On and $425 for the Checked Expandable.
This is the latest licensed collection in American’s lineup of premium lifestyle products. The American Airlines brand has been a crucial part of inspiring travel with the magic of flight for a century. In response to strong affinity for the brand, the airline has thoughtfully created — and will continue to foster — collaborations that reflect the innovative history of the carrier in a premium, forward-looking manner.
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